Marketing Mba Essays

SOP Sample I – MBA with Marketing Specialization

It often happens that the very best of our capabilities and inner strengths are tested and brought to light when we willingly take on challenges. Ever since my childhood, I was taught that whenever a problem arises towards achieving a goal, I have two clear choices – to back out of goal-plans or to take it on as a challenge, solve it and seize the opportunity to be in charge of my destiny. I have always chosen the later.  Read more of this Sample Marketing MBA SOP

SOP Sample II – General MBA

I learnt the core values of focus, perseverance and patience at a very early stage of my life. My father who is a patient, disciplined and determined individual, would spend countless number of hours in his endeavor to purchase a residential property in the nascent economic times of 1985 in India. His success in buying our dream home and at a “value-for-money” motivated me to follow his ideals. A few years later, it was this belief that led me to major success in organizing a cultural/religious event in our sprawling locality. After convincing nearly 10 of my friends staying nearby, I went on to solve problems in the other two areas of concern – lack of funds and unwillingness of the community towards contributing to the event. Beyond the schooling and study hours, I led the team towards garnering contributions from more than 100 households in the locality. Slowly and gradually, and over a 2 month period, we had crossed our targeted revenue collection. The event was a mega-success and established the trend for similar cohesive celebrations and the foundation for the “Cultural events committee” in the residential complex. Read More of this Sample General MBA SOP

SOP Sample III MBA Banking and Finance

I realized my prime source of motivation at a very early stage in life – the satisfaction that comes after determinedly facing challenges and emerging victorious. Be it cricket match against a stronger team or a highly trained tennis player or a complicated puzzle, I would never give up till the goal of winning was achieved. Read More of this Sample MBA Banking and Finance SOP

SOP Sample IV – MBA with Finance Specialization

It often happens that the very best of our competencies and strengths are brought to action when we willingly take on challenges. Right from my childhood, my parents taught me that whenever we face obstacles towards achieving a goal, there only two clear choices (1) to back out of goal-plans and stay in the comfort zone of being “reasonable” or (2) to take it on as a challenge, solve it and seize the opportunity to be in charge of destiny. I have always chosen the later. Read More of this Sample MBA-Finance SOP

SOP Sample V – Executive MBA with Entrepreneurship specialization

As a 13-year-old, I realized my passion for adventure when I crossed the Atlantic Ocean (a 400-mile single lap journey) on a small coastal freighter (1). Over time this passion was channelized through entrepreneurship. My first company “did roaring business” for ##-years providing in-vogue sunglasses at ABC college and funded most of my college tuition. Read More of this Sample MBA in Entrepreneurship SOP

SOP Sample VI – MBA with Supply Chain Management specialization

Early-on, as a teenager, I would accompany my father (Partner, ABC Corporation) during various factory visits. His liberal encouragement towards relating to a variety of personnel and learning about operations made me realize my passion for improvising manufacturing “business systems”. Read More of this Sample MBA-Supply chain management SOP

Writing an MBA admissions essay can be daunting for many prospective students—but it doesn’t have to be. In fact, the essay section presents a unique opportunity for applicants to show that they’re more than just a GMAT score, a GPA or the jobs outlined on a resume. MBA admissions essays are not one-size-fits-all, and while this flexibility allows applicants to express themselves more freely, the lack of structure can leave many students scratching their heads. The truth is that there is no secret to impressing the admissions committee—and if you try too hard to tell them what they want to hear, you may end up hindering your chances of acceptance. Instead, you should take full advantage of the creative freedom that you’ve been given while also adhering to a few core points that can help you demonstrate that you are an ideal candidate. As you prepare your application, here is some guidance for making your essay stand out.

1. Make Sure You Answer the Question

It may sound obvious, but it is imperative that you actually answer the question that is being asked. When you only vaguely address the question, it shows a lack of focus or worse—an inability to follow directions. To ensure that you are on the right track, stop writing and re-read the question halfway through. Have you veered off topic? Sometimes gaining an outsider’s perspective is necessary to determining whether you have clearly answered the question, so you might also ask for feedback from someone you trust. One good strategy is to have a colleague read your essay, without letting them know the prompt. Can your colleague tell you what the prompt was? If so, you know that you have answered the question clearly.

2. Explain Your Career Goals

The admissions committee is looking for applicants who are dedicated and goal oriented. To demonstrate these qualities, you need to do more than state what industry you see yourself working in post-graduation. Be specific. What kind of company appeals to you? What role do you see yourself stepping into in the future? How is an MBA going to help you get there? Separate your short-term and long-term goals to show that you have distinct objectives for your time in the MBA program and beyond. Then, detail how your studies and work experiences contribute to your overall strengths and help differentiate you as an applicant. Most important, explain how an MBA degree is going to help you achieve your long-term career aspirations. It may help to look through the course catalog and identify specific classes that will allow you to reach your goals. Do market research to demonstrate your knowledge of the industry and your understanding of recent trends and developments within the field, and consider including a timeline for your career objectives so that the admissions team can see you have a realistic vision.

3. Be Clear and Concise

Wordiness, particularly in the introduction, will get you nowhere—and may turn off the reader. In fact, U.S. News & World Report noted that many schools have cut the essay length by as much as half. Pay attention to your word count, and be sure you don’t exceed the maximum length requirement. Many schools consider it far more impressive when a student’s writing is straightforward and succinct, rather than long and wordy. It is a skill that shows discipline and attention to detail, and one that the admissions committee knows will be valuable in the business world, whether a person is giving a presentation, pitching an idea or composing a report. However, it can still be easier to start out with more content and trim as needed. That way you can make sure you cover all the essential points.

4. Highlight Your Unique Selling Points

According to Bloomberg Businessweek, it’s important to reflect on what personal qualities or experiences might give you an edge over other prospective students. Share specific anecdotes and vivid details to make your essay more memorable and help distinguish you from other applicants. Many schools offer an optional additional essay, and it can be in your best interest to answer this question. Depending on the school’s essay prompts, it can be challenging to share everything that makes you a viable candidate within the confines of the required essay questions. Feel free to use the optional essay to present any facts or details that show a different side of you. If there are any inconsistencies in your academic or professional background, the optional essay is a great chance to address them.


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